-- Primarily men
-- Aged 29 to 65 years old
-- Honest, worldly, open, optimistic, unconventional, bold, confident and self-assured
-- Undeterred by challenges and view them as journey to better themselves
-- Engage in active and exciting activities. Lives a balance life - work hard and play hard
-- Bourgeois, lives reasonably well, yet rugged at the same time. Not too overpowering to be ostentatious
In terms of their
perspectives toward watches, they are a new breed of watch owners not fixated to the popular BIG brands, but open and receptive to new brands and new experiences.